My Career Journey
Because I have studied in three different disciplines, I have developed the perspective of an interdisciplinary specialist.
In Iran, I started my career as a graphic designer, and through a career switch to brand strategy and advertising, I gained extensive insight into projects, brands, and their target audiences.
After my immigration, I chose to work in design again to gain quicker access to the job market. Currently, I am further developing my skills. This unique combination of expertise allows me to view projects from different perspectives and provide creative solutions.
I have always been interested in learning, which is why I am working on improving my Dutch so that I can collaborate better and more effectively in teams.
I have also previously worked with international companies and organizations such as Nestlé, Unilever, and UNICEF in their PR and advertising activities at one of the best advertising companies in Iran.
And eventually, I was hired by LG-Goldiran International Company, where I managed their product branding, advertisements, public relations, events, and exhibitions. Therefore, I am fully familiar with the process of communication activities with high standards.
In addition, I have two years of experience as a graphic designer in the Netherlands at Favorite Gifts. It was a great experience where I gained many new skills and learned a lot.
A Snapshot of My Work Experience
Below is an overview of my professional journey, showcasing my diverse roles in both design and strategy. My ability to adapt to various industries and challenges has allowed me to merge creativity with strategic thinking, delivering impactful results across multiple areas.
Vitalize
July 2025 - February 2026
I created visual content for marketing campaigns and e-commerce platforms. I designed motion banners for campaigns, social media posts for new products and promotions, and other digital expressions. My focus was on a consistent and strong visual appearance that aligns with the brand and campaign goals.
Started as a Graphic Designer and grew into a strategic role as brand and advertising strategist. I developed strategic briefings for campaigns and brand identities for international brands such as Unilever, Nestlé, Samsung and Bosch. In collaboration with the Art Director, I guided the design team based on the strategic direction.
LG (Goldiran)
February 2015 – September 2017
As project manager, I led all advertising projects for the international brand LG in collaboration with external advertising agencies. I coordinated the entire creative process from briefing to execution and was the fixed point of contact between the marketing team and the involved design agencies.
Badkoobeh Full-Service Advertising Agency
May 2013 - February 2015
Favoritegifts/ VanHeldenen en VanHeijster
February 2023 - July 2025
I designed all visual expressions for the new corporate identity of Vitalize, both digital and in print. I created motion banners for campaigns, social media posts for new products and promotions, and templates for presentations and print materials in Canva and Creatopy for use by account managers. I also briefly collaborated with the web designer on the redesign of the website in Figma.